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Less Than Half

A newsletter about women, art, the market, and how we can change the status quo.

Newsletter · By Hall W. Rockefeller · English · US · Official site

Indexed issues, last 90 days
6
Latest publication
Sep 24, 2026
Audience
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Earliest in this view
Jul 17, 2026

Latest issues

  1. Issue · Sep 24, 2026

    When "I buy women artists" isn't enough (opens the original)

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    After people ask what Less Than Half is (answer: a platform and membership dedicated to teaching women how to collect and support the work of women artists), they often ask me if I have my own collection of women artists (answer: yes). The inevitable follow up to that is, what do you collect? Simply saying “women artists” doesn’t cut it, so this is what I’ve come up with. I collect: Artists who touch on themes that are central to art history, but comes at it from a female perspective (like Rosa

  2. Issue · Aug 24, 2026

    My First Commission (opens the original)

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    The following is an account from Less Than Half COO Eileen Twum, who recently put the LTH curriculum into action by commissioning her first original work!<img alt="" class="sizing-normal" height="271.5" src="https://substackcdn.com/image/fetch/$s_

  3. Issue · Aug 6, 2026

    No Stupid Questions: How do museums acquire artwork? (opens the original)

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    <img alt="" class="sizing-normal" height="1048" src="https://substackcdn.com/image/fetch/$s_!d10t!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f234d26-226b-45bb-98af-dc6943fa037b_1456x1048.

  4. Issue · Aug 5, 2026

    Matronage in Action: Buy from the Showcase! (opens the original)

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    Core to Less Than Half’s mission, of course, is the support of women artists— but indirectly. We teach women how to collect women artists. But sometimes we want to bring the mission a little closer to home by partnering with organizations who directly support women artists— and bringing their work to our members! We partnered with Rise & Repaint (meet the founders in our previous post) last month to bring Less Than Half members work from a selection of their network’s artists—and now we’re openi

  5. Issue · Jul 31, 2026

    Supporting Emerging Artists with Rise and Repaint (opens the original)

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    <img alt="" class="sizing-normal" height="1048" src="https://substackcdn.com/image/fetch/$s_!lEsX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb928b856-ced2-436e-abe1-b32c73fe40b7_2366x1703.

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