HeyJaredLegally Contented
For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues.In each episode of Legally Contented, Wayne Pollock, a former Am Law 50…
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Practice Pointer: The SINGLE thought leadership lesson from Simon Sinek, Mel Robbins, James Clear, and Brené Brown (opens the original)
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In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the single (and vital!) thought leadership lesson attorneys can learn from Simon Sinek, Mel Robbins, James Clear, and Brené Brown.
Practice Pointer: Why so many attorneys are invisible in the marketplace (and the 3 gaps causing it) (opens the original)
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Are you a highly experienced attorney who feels invisible in the marketplace? Despite decades of expertise and hundreds of successful matters, many attorneys remain unknown to everyone except their current clients and immediate referral sources. In this episode, Wayne Pollock breaks down why this happens and how to bridge the three critical "Thought Leadership Gaps" that are holding your practice back. Most attorneys don’t lack wisdom—they lack a strategy to make that wisdom visible. Whether you
Practice Pointer: This is the AI prompt that makes my thought leadership articles better (opens the original)
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In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) describes the AI prompt he uses that makes his thought leadership articles better. He also offers three tips for crafting a similar, personalized AI prompt that could make your own thought leadership articles better.
Practice Pointer: The problem with empty-calorie thought leadership—and how to avoid producing it (opens the original)
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In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how the thought leadership that many attorneys and law firms publish is “empty-calorie” thought leadership. He suggests five elements that attorneys can incorporate into their thought leadership to keep it from becoming empty-calorie thought leadership: 1. "Here's what this means for your industry." 2. "You might want to do this now." 3. "Be cognizant of these second-order effects." 4. "According to my crystal ba
Practice Pointer: "Misconceptions" articles: Why you should add them to your thought leadership arsenal (opens the original)
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In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why "misconceptions" articles can be a particularly effective thought leadership tool for demonstrating knowledge, wisdom, and authority—and generating client and referral source inquiries. You'll learn: - What's so special about "misconceptions" articles - How to identify the right audience for your "misconceptions" article - Which misconceptions to cover (and how many) - The 3-part structure that makes your mis
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