HeyJaredLeap of Scale
Between the struggle and success in building scale, there is a space. I write about the opportunities to take, in that space, to turn yourself, your teams and your company towards scalable growth.
- Indexed issues, last 90 days
- 5
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- Sep 10, 2026
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- Jul 8, 2026
Latest issues
The Reminder Is the Standard (opens the original)
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The lights went down for The Odyssey, and the whole row kept talking. Not commentary — just talking, the way people talk in their own sitting room, forgetting there’s a room full of strangers around them. I don’t do well with that. So halfway through the film, I found the people who run the cinema and asked, gently, why nobody says anything.Their answer was tidy. Nigerians like to talk. It’s part of how we enjoy a film.I’ve ridden the London Underground for years. The doors still say mind the ga
The Business of Seasons (opens the original)
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At MTN, revenue softened every rainy season. Airtime was bought and sold hand to hand then, off kiosks and folding tables where a downpour will prevent a transaction. And in Northern farming communities the rains are the working season. So, a hand on a hoe is not a hand on a phone.The dip arrived on schedule, every year. We received it, every year, like it was breaking news.Anything needing a person to complete the value chain, carries this constraint on its books without naming or pricing it: i
The Dead Still Decide (opens the original)
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The first road through a forest determines which towns grow. Not the best road. The first one.Economists call this path dependency, and the clearest illustration is under your thumbs. QWERTY was laid out in the 1870s around the constraints of a machine that no longer exists. The machine is gone. The company that made it is gone. The layout is on the phone in your hand, and every device manufactured this year will ship with it. The switching cost of departure is simply higher than the inefficienc
Precision is Empathy (opens the original)
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“Empathy” is usually treated as something you say, but sometimes its something you build. It usually means: understand your customer’s feelings. Listen to them. Build for their emotional experience. This is fine as far as it goes. But there is a version of empathy that goes further: one that doesn’t live in the messaging, the tone, or the customer service training, but in the product itself. In the decision about how the meter runs.When Nigeria’s mobile market shifted to per-second billing, some
Independence Changed Who Sat at the Checkpoint (opens the original)
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There’s a version of history that goes like this: colonialism ended, and then the work of nation building began. We tend to remember who left. We pay less attention to what they left behind.When political power transferred, the institutions through which power moved often transferred with it — intact, operational, and optimized for the purposes they had always served. The checkpoint that required papers to move goods across a region did not disappear because the flag above it changed. The licens
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