Lean Comms
comms, technology, and the messy reality of mission-driven work.
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- Sep 17, 2026
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Fewer Buttons to Push; More Decisions to Make (opens the original)
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Good article in The Drum the other week: the more we automate digital marketing, the more it forces marketers back into the creative and strategic work that we stopped making time for. While I don’t think that’s a comforting take for some, I think it’s an accurate one.Quick disclaimer: if you work in marketing and have enough budget, staff, or agency support so that lev
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