HeyJaredLeadingLane Podcast
Welcome to LeadingLane, the go-to podcast for aspiring and seasoned real estate professionals! Hosted by Steven L. Burch and Ashley Fredrick, two seasoned brokers with a flair for the industry, this show delves into the core of what makes real estate tick.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 4, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Busy Isn’t Productive: Do the Work That Moves the Needle | LeadingLane Podcast | Ep 135 (opens the original)
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Steven and Ashley challenge the badge of honor around being “busy” and break down what productive work actually looks like. They unpack why multitasking creates mistakes, how time blocking and short timers make intimidating tasks manageable, and why agents should separate revenue-producing work from maintenance work. The conversation moves into delegation: track the tasks you dislike or repeat, use the systems you already have, hand off the prep work, and reserve your expertise for the decisions
The Difference Is in the Details: Small Touches That Win Clients for Life | LeadingLane Podcast | Ep 134 (opens the original)
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Steven and Ashley dig into the episode's thesis: the difference is in the details. They cover why blanket market takes ("it's PCS season," "the market's slow") are usually excuses that dodge ownership, why your market is really a story of price points and neighborhoods, and — most of all — how the tiny, non-transactional touches are what make clients remember you for life. From a booklet at closing and actually showing up to the inspection, to a pregnant buyer's Ruffles chips in the closing bask
The 90-Day Sprint: How Ashley Keeps Her Team Winning in Any Market | LeadingLane Podcast | Ep 133 (opens the original)
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Steven turns the mic on Ashley to break down the 90-day "sprint" (and its "summer surge" sequel) she runs with her team. Instead of a single annual goal that dies by March, agents choose a commitment level — Steady, Strong, or All In — and focus on the daily activities that actually create closings: conversations, CMAs, open houses, networking, database touches, and videos. Ashley shares the reflection questions she makes agents complete before every check-in, the hard accountability questions s
Follow-Up or Follow-Through? The Habit That Actually Closes Deals | LeadingLane Podcast | Ep 132 (opens the original)
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Steven and Ashley get real about the least glamorous — and most profitable — habit in real estate: follow-up. They unpack the difference between follow-up and follow-through, share stories of deals won (a condo alert that basically closed itself, a check-in call that uncovered hail damage and saved a listing) and deals lost to silence, and explain why proactive, human touchpoints beat any paid lead source. The throughline: you're not too busy, you're just not prioritizing it — so schedule your f
AI as Your Real Estate Co-Pilot: Claude, ChatGPT & the Human Touch | LeadingLane Podcast | Ep 131 (opens the original)
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Steven and Ashley break down how they actually use AI day-to-day in real estate — from Claude's "record a skill" feature and an AI phone receptionist to ChatGPT for emails and reels. The throughline: AI is a powerful tool for prep, systems, and time savings, but relationships and human judgment still win the deal.
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