HeyJaredLeaders Worth Knowing Podcast
The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
- Indexed episodes, last 90 days
- 21
- Latest publication
- Sep 23, 2026
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- Earliest in this view
- Jul 3, 2026
Latest episodes
Scroll Stoppers: what's real anymore? The AI revolution in sports content (opens the original)
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How is AI changing the way sports organisations create content, engage fans and unlock new commercial opportunities? It's a question we get into in this episode of Scroll Stoppers, a mini series from Leaders and Ten Toes exploring how to make an impact with digital content. From AI-generated athletes and digital twins to personalised fan experiences and million-strong virtual fan communities, this conversation explores how sport is grappling with its biggest technological shift in decades, and w
Crunch time looms as NBA Europe inches closer (opens the original)
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Adam Silver met the press in New York on Tuesday, delivering a much-anticipated, but brief, status report on NBA Europe. James Emmett and David Cushnan, back in London, examine his comments, as the NBA's ambitious project - the talk of the industry on this side of the Atlantic at least - inches forward, and assess where it might leave Euroleague, which for the moment is moving forward with its own franchise expansion plan. Elsewhere, they reflect on a series of recent conversations and experienc
Pull up a Chair: Richard Thompson on delivering memorable moments for prospects and clients (opens the original)
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Richard Thompson wears several hats - Chair of M&C Saatchi Sport and Entertainment and the England & Wales Cricket Board among them - but it’s his role chairing hospitality giant Levy UK & Ireland, parent of Lyvera, that’s the focus of this conversation with David Cushnan. Thompson casts his eye over the trends influencing the sector right now, and those he’s anticipating, as he reflects on what makes an impactful and memorable guest offering at various pricepoints. He also considers hospitality
Why Charlie XCX's Brat Summer is the perfect sports marketing template (opens the original)
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The annual Two Circles EMEA client summit took place in London this week; hundreds of the agency's partner organisations - drawn largely from across the world of sporting rights holders - convened to discuss aspects of the central theme of fandom. The concept of fandom in sports and entertainment - and different approaches to building it and monetizing it - is the thread that links a series of conversations James Emmett recorded across the course of the event. Those conversations feature: - Two
Power and influencers: Ranking the Grand Slams (opens the original)
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Fresh off the back of a whirlwind fact-finder to New York, James Emmett returns to the studio alongside David Cushnan with his observations from the US Open. As the tournament grows - physically and as a New York social and cultural occasion - they consider the impact of the $800 transformation project at Arthur Ashe Stadium, which will conclude next year, on the fan experience and corporate offering. The other big questions are pondered: As influencers continue to make their mark - for better o
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