HeyJaredLead Gen in the Wild
Lead Gen in the Wild is a marketing podcast for CMOs, revenue leaders, and cross-functional executives responsible for measurable growth. Just like llamas thrive in the wild, we believe strong demand engines are built and tested in the real world.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 4, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 25, 2026
Latest episodes
6: Why Playing It Safe Kills Your Content (and What Compounds it Instead) (opens the original)
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Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Krystle DeSantos, Content Strategy and Account Manager at Llama Lead Gen, to break down what it actually takes to run a content strategy that performs across paid, organic SEO, and GEO at the same time. Krystle draws on her background at Apartment Therapy, LinkedIn, and Amazon Advertising to explain why most content strategies collapse the moment they try to do everything at once. B2B SaaS Content Marketing Strategy - How to Build a
5: Is Cold Outbound Dead? How to Build a Referral Network That Actually Scales (opens the original)
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► Eliminate the Guesswork With Our Free Marketing Budget Calculator: https://www.llamaleadgen.com/blog/marketing-budget-calculator/ In this episode, host Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Dan Englander, CEO and Founder of Sales Schema, to unpack why referral-based selling is becoming the highest-leverage channel in B2B, and why cold outbound keeps getting harder to make work. Dan breaks down the "trust recession" reshaping B2B buying, and why specialization is shrinkin
4: ChatGPT Is the New Google. Is Your Brand Showing Up? (opens the original)
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► Eliminate the Guesswork With Our Free Marketing Budget Calculator: https://www.llamaleadgen.com/blog/marketing-budget-calculator/ In this episode, host Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Konstantinos Ntoukakis, Director of SEO & AI Search at Llama Lead Gen, to untangle how AI is reshaping search and where GEO, AEO, and AIO actually fit into a modern SEO strategy. Konstantinos breaks down why AI features are absorbing bottom-funnel decision queries that used to belong
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