HeyJaredLauren Hathaway
As the former publisher of a parenting magazine, I have been involved with book publicity for the past nine years. My expertise lies in giving life to authors' stories and ensuring that every book finds its audience.
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- Jul 16, 2026
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- Jul 10, 2026
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Why Book Publicity Should Start Before You Think You Need It (opens the original)
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I cannot tell you how many times I have received a message from an author that begins with some version of this:“My book comes out next week. Can you help me get publicity?”Sometimes the answer is yes. There are always worthwhile things we can do after a book has been released. I have worked with authors well beyond publication day and helped them find fresh ways to introduce their books to readers.But I will also be honest with them: We would have had more options if we had started earlier.One
A fresh start and a new focus for authors (opens the original)
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When I first started this column, my focus was on authors age 60 and beyond, especially those stepping into publishing later in life. I still care deeply about that audience. In fact, some of the most interesting, thoughtful, and meaningful books I’ve worked with have come from authors who arrived at the page after decades of living, working, raising families, building careers, and collecting stories worth telling.But over the past year, I’ve realized this space can be useful to a wider group of
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