HeyJaredLaunch Your Product with Stephen Key
Ready to turn your product idea into a reality? How To Launch A Product with renowned inventor, author, and entrepreneur Stephen Key offers practical insights, expert strategies, and inspiring stories to help you navigate the path from concept to market.
- Indexed episodes, last 90 days
- 20
- Latest publication
- Aug 24, 2026
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- Earliest in this view
- Jul 3, 2026
Latest episodes
Launch Your Product: How to Rebuild Yourself After Hitting Rock Bottom (opens the original)
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What do you do when everything that was working suddenly stops? At age 50, Stephen Key watched the royalty income from his successful Spinformation invention drop to zero. With a family to support and an office to keep running, he had to figure out what came next. In this episode of inventRightTV, Stephen shares how he went from feeling like he had hit rock bottom to starting over and building Hot Picks, a guitar pick company whose products eventually reached more than 10,000 stores worldwide. H
Launch Your Product: How to Get a Better Licensing Deal Before Negotiations Begin (opens the original)
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A licensing negotiation doesn’t begin when a company sends you a contract. The work you do before an offer arrives can affect how a company sees your product — and the deal you may ultimately be able to negotiate. inventRight cofounders Stephen Key and Andrew Krauss explain how to strengthen your position before a company offers you a licensing deal. Stephen and Andrew also discuss why you don’t need to spend a fortune developing your idea before approaching companies. A simple proof-of-concept
Launch Your Product: I Got Rejected 100 Times. Then My Product Sold Millions (opens the original)
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Why does mindset matter so much when you're trying to turn an idea into a successful product? Stephen Key was rejected by more than 100 times before one company finally said yes to licensing his rotating label invention, Spinformation. That one yes led to a manufacturing partnership, hundreds of millions of labels being sold, major retail exposure, and industry recognition. In this episode of inventRightTV, Stephen shares the story behind Spinformation and explains why he kept going when company
Launch Your Product: Can You Help Increase Your Own Royalties? (opens the original)
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Can you help increase your own royalties? Signing a licensing agreement is a huge accomplishment — but it's just the beginning. While your licensee handles manufacturing, distribution, and sales, there are meaningful ways you can help drive product success and increase your royalty income. In this Licensing Playbook LIVE, inventors Stephen Key and Andrew Krauss share practical strategies for staying involved after the deal: • How to support your licensee without overstepping • Why your inventor
Launch Your Product: Why Some People Succeed With Their Ideas and Others Don't (opens the original)
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What do you need to turning your ideas into products repeatedly? It's probably not what you think. Stephen Key started out selling products at street fairs and on street corners. He eventually went on to bring products to market with major retailers like Walmart. In this episode of inventRightTV, Stephen explains why he believes the difference wasn't simply money, patents, prototypes, or experience — it was developing the mindset to keep moving forward when he didn't have all the answers. After
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