HeyJaredKimchi & Gabagool
Mostly sweet, sometimes spicy, essays on creativity, brand building, strategy, writing, culture, and life.
- Indexed issues, last 90 days
- 2
- Latest publication
- Sep 11, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 3, 2026
Latest issues
Brand as software (opens the original)
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I recently gave a talk about the future of brand to a room of designers from Ramp and Notion. Some people left energized. Others left worried. Both reactions make sense: the same technology that threatens to flood the world with more forgettable work gives creative teams a chance to escape an operating model that has misused them for decades.Since the talk, the question kept following me: Will AI finally free in-house creative teams from being a service desk, or will it simply flood them with mo
Execution over everything (opens the original)
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<img alt="" class="sizing-normal" height="541.9375" src="https://substackcdn.com/image/fetch/$s_!07iL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fae3c9d6f-fc2b-4968-b1a2-1b2c192dc639_800x598.
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