HeyJaredKieran’s Substack - The AI Marketing Generalist
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- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 18, 2026
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- Jul 3, 2026
Latest issues
Is the Traditional Marketing Team Dying, Shrinking, or Turning Into Something Else? (opens the original)
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After “Is the CMO role dying?”, the number one question I get asked most is what happens to the marketing team. How drastically will it change? And is it going to shrink in size?In May, I published a first draft of an answer: how to rebuild your marketing team for the agentic age. It consisted of four layers. Context, Execution, Orchestration, Leadership. At the time, I said it was a work in progress.This post is the evolution. I’ve talked to a lot o
The CMO Role Is Dying. Here's Why I Think That's Temporary. (opens the original)
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The number one question I get asked right now is whether the CMO role is dying.I hear it from marketers in my DMs, WhatsApp messages, and emails, all wanting to know whether they’ll end up reporting to a sales leader in the future. I hear it a lot from my founder friends, mostly in SF, who’ve told me their plans to split marketing between product and sales because the version of a CMO they want isn’t findable. And the data backs this up. CMO roles in B2B are down by 10 percentage points over the
I Built an AI System That Positions Your Product (opens the original)
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G2 lists 200,000 software products right now. Two thousand categories. And AI is causing this to accelerate; 20,000 new AI products appeared in a single year, a 391% spike. Every software category is being flooded with new entrants that all sound the same.An explosion of sameness.<sourc
How to Build Your Starter AI Marketing System (opens the original)
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It’s a tough time to be a marketer. The overwhelming online narrative is that there are many ways you’ll lose your job and become obsolete. Your job disappears if you’re not AI-native; if you’re not a systems builder. AI means you don’t need a CMO or even a marketing leader.The above narrative is everywhere. If you’re a marketer trying to build a career… Read more
How I Built My Marketing Intelligence Layer (+ The Skill and Template) (opens the original)
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I’ve spent 15+ years accumulating marketing experience. It lives in a sprawling mess, across the parts that become the unconscious way I do marketing, the sprawl of learnings across Google Docs. Presentations. Meeting notes. Slack threads. Random files. And most of it is lost.That’s just how things worked.Today, that intelligence is the most valuable as… Read more
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