Kids Media Club
This is the substack for the Kids Media Club Podcast. Here’s where you find posts about the weekly podcast along with articles and videos we find interesting. Any support is appreciated.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest issues
The Paramount-Warner merger, and it’s no longer enough just to be on YouTube (opens the original)
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This week the great big studio merger moved a step closer to completion as California Attorney General Rob Bonta - who had sought meaningful restrictions and compensation commitments - eased objections following a standoff in which Paramount threatened to move out of LA, which is said to have shifted the negotiation. The combined company has committed to 30 movie releases a year, welcome news for cinema chains, though the deal has divided producers and directors over what a more consolidated stu
Kids Content Performance Report: Cocomelon slips and the pipeline question grows (opens the original)
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LISTEN TO THE EPISODE HEREThis week: Cocomelon drops out of the top 10 for the first time, live action series get their debut analysis, and a familiar question underpins the rankings - just where is the next kids IP success coming from?<a class="image-link image2" href="https://substackcdn.com/image/fetch/$s_!Lfa3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazon
Access, algorithms and the value of kids audiences (opens the original)
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This week: we are all ‘back in the room’ for the first time in weeks to hear about Emily’s trip to ACCS in Coffs Harbour and her view of the country’s YouTube creator ecosystem. One of her takeaways relates to a simple use of language, but the difference between a “creative versus creator” mindset can be huge. We then got into the social media ban debate, and a reminder from the WildBrain conversation about why kids are one of the most commercially valuable audiences in the market.<a class="butt
Dispatches from the Australian Children’s Content Summit (opens the original)
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Australia is experiencing similar challenges in its kids media market that others are undergoing, the traditional funding model has thinned, the YouTube creator economy is expanding, and somewhere in the middle the ACCS is inserting itself into conversations. Emily was invited to speak and whilst there she spoke with Jenny Buckland, CEO of the Australian Children’s Television Foundation, Suzanne Ryan, founder of the ACCS and SLR Productions, Tina Harris, co-founder of Lah-Lah Productions, and Ba
YouTube to toy aisle, Bonkers Toys on digital fandoms. (opens the original)
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<img alt="" class="sizing-normal" height="720" src="https://substackcdn.com/image/fetch/$s_!hxeW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83bee75b-7773-4f75-be0a-abfbfd5c641c_1280x720.png"
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