HeyJaredKey Takeaways
Key Takeaways, hosted by Murphy Research, discusses the latest market research trends influencing consumer behaviors and attitudes. Hot topics include: market assessment, brand strategy, product development, and customer loyalty and engagement.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
How to Turn Research Into Stories People Remember (opens the original)
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Why do so many research decks end up as 80-slide encyclopedias that nobody actually reads? Chuck and Maggie tackle the classic tension between wanting to show off all the hard work that went into a study and giving busy stakeholders a story they'll actually remember. They compare how different backgrounds shape that instinct, discussing how academic training pushes people to over-explain every footnote, while advertising experience trains you to grab attention in 30 seconds flat. From there, Chu
Keeping Your Tracker Relevant: Lessons from Consumer Confidence (opens the original)
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A long-running tracker has an obvious advantage: history. But what happens when the methodology changes and the numbers move with it Chuck and Maggie use the University of Michigan’s Survey of Consumers as a jumping-off point. After the study transitioned from phone to online data collection, the consumer confidence index showed a notable drop between the two approaches, even though the broader trends looked similar. That raised a difficult question: was consumer sentiment really changing that m
Navigating Modern Qual: Recruiting, Facilities, and Hybrid Debriefs (opens the original)
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Chuck Murphy and Maggie Bright take a close look at the mechanics of qualitative research today and why the demand for in-person work continues to surge. Rather than treating qualitative research as a nice-to-have extra, Chuck and Maggie zero in on the irreplaceable value of watching people express ideas in real time. Maggie highlights how brand teams are returning to focus group backrooms to capture the human context, nuance, and narrative depth that quantitative metrics don’t capture on their
Beyond the Hype: Where Synthetic Data Fits in Market Research (opens the original)
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The conversation opens up with an issue insights leaders are facing today: navigating the huge promises around synthetic data while staying grounded in proven research principles. VC capital and high valuations are driving adoption in synthetic panels, making it a complex and exciting space to explore. Chuck walks through a Columbia Business School study where social scientists built digital twins for 2,000 respondents. The study revealed fascinating nuances: while AI models can capture general
Staring at Trees and the Business of Mindfulness (opens the original)
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Looking back at Murphy Research's State of our Health tracking data from 2019 to early 2026, Chuck figured the spike in weekly mindfulness practice was just a temporary COVID bump. But the numbers kept climbing, from 38% in 2019 to 50% in 2026, and most of that growth actually happened after the pandemic stress began to settle. Maggie wasn't shocked at all. To her, the upward slope makes total sense when you look at what people are dealing with every day: endless screen notifications, workplace
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