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Ketchup: Tips From a Writer Who Faked it Till he Maked it

A generous dollop of writing (and life) advice for those who hate advice.

Newsletter · By Joe Cawley · English · Official site

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  1. Issue · Aug 14, 2026

    The Worst Place to Start Your Memoir - the Beginning (opens the original)

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    During my years of mentoring authors through their memoirs, I’ve noticed most make the same mistake over and over..They start at the beginning with, ‘I was born in…’ or ‘I was brought up…’ or ‘It was snowing when I was born…’ Nobody cares. Except if you were born in an actual blizzard and delivered by a slathering St. Bernard.If chapter one starts with stories of your grandparents and the reader has died of old age before you hit chapter five, you know you’ve got it wrong.What you need to unders

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