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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 9, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify (opens the original)
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Elena Kostova is head of marketing at Uxify, an AI-native digital experience platform that helps websites achieve flawless user experience and double engagement. In this episode, Chloe and Elena explore where AI can genuinely improve eCommerce conversion rates, where human judgment still matters, and how brands can start using AI for CRO without risking their website or their brand. Dive in: [06:23] Balancing AI and human roles [09:24] AI automation in eCommerce [11:21] Analyzing user behavior d
CRO: Reduce Bounce Rates with Faster Site Speed with Jordy Scholing, RUMvision (opens the original)
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Jordy Scholing is co-owner of RUMVision, where he and the team are obsessed with eCommerce site speed, especially all things Core Web Vitals. Trusted by over 750 companies including Loop Earplugs and Suzuki. In this episode, Chloe and Jordy unpack how site speed affects bounce rates, SEO, and conversion rates – and why Core Web Vitals should be monitored continuously, not checked once and forgotten. They also share practical ways to turn performance data into actions that improve the customer ex
CRO: Turn Customer Behaviour Data into More Sales with Carolina Dibb, Carolina Dibb Consulting (opens the original)
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Carolina Dibb set up her own CRO consultancy in 2023 after working with mega brands including Amazon, MR PORTER, and the British Museum Company. At her consultancy she help’s independent eCommerce brands understand customer behaviour and improve website performance through customer insight, analytics and optimisation strategy. In this episode, Carolina explains how to move beyond surface-level metrics and use customer behaviour data to uncover what’s really stopping shoppers from converting. She
CRO: 5 Mistakes Quietly Killing Your eCommerce Conversion Rate with Ashu Dubey, Alhena AI (opens the original)
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Ashu Dubey is CEO of Alhena AI, where they’re focused on reshaping the future of online shopping through AI innovation from AI Search engines through to every customer interaction. Clients include Victoria Beckham, dryrobe, Crocus, and Unilever Prestige. In this episode, Ashu joins Chloe to break down the five conversion mistakes quietly costing eCommerce brands sales, from confusing product pages to underused AI tools. He shares practical fixes you can implement quickly to improve conversions,
CRO: Fix Your Trust Gaps to Increase Conversions with Rebecca Boyle, Lissah & Boyle (opens the original)
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Rebecca Boyle is a brand strategist and fractional CMO at Lissah & Boyle. In this episode, Rebecca explains how identifying and fixing trust gaps can dramatically improve your conversion rate. From creating a distinctive brand voice to using stronger social proof and customer research, she shares practical ways to build confidence and turn more visitors into customers. Dive in: [06:09] Using visuals for credibility [09:42] Using a consistent brand voice [13:28] Understanding Unique Selling Point
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