HeyJaredKeep It Local | Local Media Association
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
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- Sep 8, 2026
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- Sep 8, 2026
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Storytelling that pays: Inside the Branded Content Project | Shannon Kinney, Keep It Local Ep. 1 (opens the original)
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Episode 1 title: Storytelling that pays: Inside the Branded Content Project Episode description / show notes: In our debut episode of Keep It Local , host Ryan Welton sits down with Shannon Kinney, founder of Dream Local Digital and longtime LMA collaborator, to unpack the power of branded content — storytelling that builds audience and revenue. They discuss: What branded content is (and isn’t) How it creates value for both advertisers and audiences Real-world success stories from local media co
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