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Katie Morton

Reporter

Indexed articles, last 90 days
3
Latest publication
Sep 18, 2026
Outlet visibility, for Search Engine Journal
Top 500K sites
Earliest in this view
Aug 18, 2026

Latest articles

  1. Article · Sep 18, 2026 · Katie Morton

    State Of Search 2027: What To Stop, Measure & Fund (opens the original)

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    Organic traffic is declining, but conversions are proving more resilient. In Search Engine Journal’s survey of search professionals, 39% saw traffic decline or remain flat while leads and conversions held or improved. Only 15% lost both traffic and conversions. That split changes how marketers should evaluate search. Traffic still measures reach, but it no longer measures business value by itself. State Of Search 2027: What To Stop, Measure & Fund examines what is working now, where teams are sh

  2. Article · Aug 25, 2026 · Katie Morton

    Google's Local Services Ads Migration: What To Audit First (opens the original)

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    If you run Local Services Ads, you set a weekly budget, set your own bid, and pull lead reports from the Local Services Ads dashboard. Local Services Ads are moving into Performance Max, the Google Ads campaign type that bids automatically on your behalf. The first U.S. advertisers moved in August 2026; the rest follow on dates Google assigns through 2027. Good news: Your ads are staying put: the same listings, the same Google Guaranteed badge, the same pay per lead. What changes is everything a

  3. Article · Aug 18, 2026 · Katie Morton

    Get Your Business Found & Chosen In AI Search [Free SEJ Live Event] (opens the original)

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    AI search is changing how customers discover local businesses. On August 26, from 12-3 p.m. ET, SEJ Live is bringing together local search experts and practitioners to show you how to earn visibility, track results, and build a website that AI engines can trust and cite. The event is free, online, and every registrant will receive access to the recordings. Here’s why this matters: When someone asks ChatGPT, Gemini, or an AI-powered search experience for a local recommendation, they may receive o

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Top 500K sites

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