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Kasia Kowalska

Reporter · US

Indexed articles, last 90 days
4
Latest publication
Sep 17, 2026
Outlet visibility, for HubSpot Marketing Blog
Top 500K sites
Earliest in this view
Aug 6, 2026

Latest articles

  1. Article · Sep 17, 2026 · By: Kasia Kowalska

    CRM onboarding: A practical guide for growing teams (opens the original)

    Excerpt · English

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    CRM onboarding improves time-to-value, user adoption, and data quality. When teams take a thoughtful approach, the system becomes a central hub for sales, marketing, and customer service — with faster handoffs and better cross-team execution from day one. The stakes are higher than most teams expect. According to a recent benchmark study on CRM implementation failure rates, 55% of CRM rollouts fall short of their main goals, largely due to delays, messy processes, and low team adoption. Customer

  2. Article · Sep 15, 2026 · By: Kasia Kowalska

    Best AI customer service agent platforms in 2026: A comparison guide (opens the original)

    Excerpt · Positive tone · English

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    The landscape of customer service in 2026 is changing at an incredible pace. Gartner predicts agentic AI will autonomously resolve 80% of common customer service issues without human intervention by 2029. This shift could reduce operational costs by 30%. While it’s impressive, the true value of AI lies in its ability to restore the human element to support. By automating routine inquiries, these tools allow teams to step away from repetitive tasks and focus on the complex, high-empathy moments t

  3. Article · Sep 4, 2026 · By: Kasia Kowalska

    Customer success vs. customer experience: Key differences (opens the original)

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    Customer success and customer experience both influence retention, but they solve different problems. Customer success proactively helps customers achieve outcomes after purchase, while customer experience shapes how customers perceive every interaction across the full journey. When teams blur that distinction, ownership of onboarding, renewals, Net Promoter Score (NPS), and customer satisfaction score (CSAT) can become unclear. This guide explains how to assign responsibilities, choose metrics,

  4. Article · Aug 6, 2026 · By: Kasia Kowalska

    SLA tracking: What it is and how to do it right (opens the original)

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    According to HubSpot, 90% of customers rate an immediate response as “important” or “very important” when a support issue arises. The same research reveals that 60% of those consumers explicitly define that “immediate” window as 10 minutes or less. Meeting these intense delivery standards consistently becomes impossible when relying on manual workflows and fragmented communication. To close the gap between lofty service promises and daily operational execution, growing support organizations rely

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Top 500K sites

For HubSpot Marketing Blog, the outlet · Measured Aug 1, 2026

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