HeyJaredKapitel Zwei Newsletter
After 25 years in corporate communications I packed away my keyboard and suit for pruning shears and overalls to launch Kapitel Zwei Wine (in English: Chapter Two) as I start the second chapter of my career.
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- Oct 1, 2026
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- Jul 14, 2026
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You'll Thank Me Later: A Field Guide for Shipping Wine from Austria to UK (opens the original)
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A few months ago I was beyond thrilled to sign a contract with online wine retailer Perfect Cellar to import my wine to the UK. Everything was going just peachy until I started dealing with the shipping companies, first in the UK and then here in Austria.<div class="image2-i
Finding Benjamin Leroux (opens the original)
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“Stalking Finding Benjamin Leroux” is the actual title of this post, but the strikethrough is not available in Substack headlines.It was 2014 and we just made the four hour drive from Zurich to Beaune and my iPhone battery died as we were passing the French border and listening to Joe Dassin sing “Oh Champs-Elysées”.Upon arrival I had an insatiable desire for a glass of chardonnay and we walked into the first bistro we saw. The menu was stacked with many regional wines and notable names, but I s
Wine Pop-Up Finds Success in Vienna, Again (opens the original)
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With some trepidation I hosted my fourth pop-up wine bar in Vienna, Austria from 23-25 July. A small vegan, coffee shop in my neighborhood closed down a few months ago and the location on a major street with a pedestrian zone with seating five meters away was too good to pass up despite being close to summer vacation season.Funnily enough, as I was developing some marketing content to promote the pop-up on Instagram when I came across a photo from 1904 of the exact location with the caption that
Pop-Up Returns to 122-Year-Old Site and London Calling! (opens the original)
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Austria experienced its driest spring in 169 years — rainfall from 1 March to 31 May was 50% below the 1991-2020 average. On top of this, we reached 40 degrees Celsius (104 degrees Fahrenheit). Yikes. With these extreme conditions the grapevines go into survival mode, and photosynthesis shuts down completely, meaning no sugar production, a key ingredient for making grape juice into wine.Thankfully July has brought some relief with a few days of strong rainfall and cooler temperatures, but due to
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