HeyJaredKanahoma
A weekly newsletter from Kanahoma CEO Seth Odell about marketing, education, and entrepreneurship.
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The Return of the House of Brands? (opens the original)
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This is not a fully developed argument. At least not yet…It is an observation I keep returning to - and one that feels significant enough to share before I have completely resolved it.Branded House vs. House of BrandsFor the past 20 years, higher education has been on a fairly consistent journey when it comes to brand architecture.Many institutions were historically built as a house of brands: independent identities for individual schools and colleges, separate marks for departments and centers,
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