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- Indexed articles, last 90 days
- 61
- Latest publication
- Oct 1, 2026
- Outlet visibility, for WWD
- Top 50K sites
- Earliest in this view
- Jul 5, 2026
Latest articles
Tate McRae Partners with Scent Beauty to Launch Her First Fragrance (opens the original)
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Global pop star Tate McRae is translating her artistic taste into the fragrance world for the first time. Created in partnership with Scent Beauty, her inaugural eau de parfum is said to sit like a “second skin,” marrying top notes of sparkling bergamot and clary sage with base notes of moss, creamy tonka and aura accord. At its heart are orange flower, Hedione, and Iso E Super, forming a subtly floral yet fruity finish designed to enhance the wearer’s pheromones. Prices range from $30 to $82, d
L’Oréal-owned Dr.G Expands in the U.S. Through TikTok Shop (opens the original)
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Dr.G, the number-one skin care brand in Korea, is doubling down on the U.S. with an innovative distribution strategy that looks to capitalize on where younger consumers are discovering skin care. Acquired by L’Oréal a little over a year ago, the dermatologist-founded line is launching on TikTok Shop, signaling its next phase of growth in the U.S. after its initial entry through Amazon. “We’re taking ownership of the brand in the U.S. with plans to accelerate, starting with TikTok Shop,” said Chr
Introducing Skin Union, Formulated to Fight the Effects of Cancer (opens the original)
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Cathy O’Brien is getting back in the beauty game with a new brand formulated to fight the skin effects of cancer treatment. Named Skin Union, the line, cofounded by product developer Kristen Sgarlato, opens with a hero ritual comprised of three products — The Wash, The Cream and The Balm — that target visible irritation, dryness and moisture loss as a result of radiation, chemotherapy and other existing treatments. The inspiration for the brand stemmed from O’Brien’s personal experience, having
Lucy Hale Named Grande Cosmetics First Celebrity Ambassador (opens the original)
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Grande Cosmetics has named Lucy Hale its first brand ambassador. Founded in 2008 by Alicia Grande, the beauty line is best known for its cult-favorite Lash and Brow Enhancing Serums, formulated with radish root ferment and vitamin E to visibly condition and strengthen the hair. The lash serum, initially developed as a remedy for postpartum lash loss, was the “Pretty Little Liars” star’s entry point to the brand. “My relationship with Grande [Cosmetics] is very long-running. I started using the b
Coal Eyes Set the 2026 MTV VMAs Carpet on Fire (opens the original)
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Moody makeup set the 2026 MTV Video Music Awards on fire on Sunday night in Los Angeles, where a bevy of artists — including Teyana Taylor, Charli XCX and Sombr — arrived on the carpet with charcoal-coated eyes. The dark shadow, which wrapped around their lids and melted over their bottom lash lines, nodded to the growing indie sleaze movement that’s infiltrated every red carpet and runway for the last couple of months. The placement, however, marked a modern revival — one that could very well f
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Top 50K sites
For WWD, the outlet · Measured Aug 1, 2026
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