HeyJaredJust One Thing
Real Stories from Growth MarketersOne guest. One lesson. From the people driving growth at today's top mobile apps.
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Fifteen Years of Mobile UA Resets | Winnie Wen (opens the original)
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How a career in mobile user acquisition actually gets built. In this episode of the Just One Thing podcast, Winnie Wen (former VP of User Acquisition, Jam City) takes Dennis Mink through fifteen years in mobile gaming: stumbling into the industry in 2011 without owning a smartphone, the Wild West era before anyone had written the playbook, joining Jam City two weeks before Harry Potter: Hogwarts Mystery launched, running UA across up to ten live titles at once, and every industry-wide reset she
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