HeyJaredJurassic Marketing’s Tricera-talks
Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Ep: 111 Small-Town Famous: Turn Facebook Into Your Local Goldmine (opens the original)
Read excerpt
Host Justin Miller interviews social media expert Ali Thompson about practical, story-driven strategies for small businesses to win on Facebook. They cover organic vs. paid tactics, the importance of daily, personal posts, behind-the-scenes content, the eight content buckets, and why chasing virality or hashtags often hurts more than helps. The episode also offers tactical tips—use real photos, post from an "I" perspective, schedule weekly prompts, and use tools like ChatGPT as a co-pilot—and po
Ep. 110 Stop Wasting Money: Post Office Rules Small Businesses Break (opens the original)
Read excerpt
In this episode Justin Miller breaks down the obscure USPS rules that inflate your direct mail costs and delay deliveries. From mail piece dimensions and clear zones to mail classes, postage types, and list preparation, learn practical fixes to avoid surcharges, returns, and wasted spend.Whether you DIY or hire a pro, this episode gives a quick checklist to save time and money on every campaign and keep your mail moving efficiently.
Ep. 109 Stop Wasting Stamps: Clean Your Mailing List, Save Real Money (opens the original)
Read excerpt
Learn why a "dirty" mailing list costs you postage, printing, and missed opportunities — and how simple steps like removing duplicates, running NCOA change-of-address, standardizing entries, and proofreading can dramatically improve deliverability and response rates.Practical tips and a clear call to action to audit and cleanse your list before every campaign so your direct mail reaches the right people and saves your budget.
Ep. 108 When Your Partner Becomes a Rival: Amazon vs. the Post Office (opens the original)
Read excerpt
This episode explores Amazon's early reliance on the U.S. Postal Service, how it used existing infrastructure to scale, and later built its own delivery network—becoming a competitor to the post office in the process.Host Justin Miller draws practical lessons for small businesses: the risks of building on someone else’s platform, the importance of owning customer relationships, and the need for redundancy and diversification in marketing and operations.
Ep. 107 The USPS Is Bleeding Money — What Small Businesses Need to Know (opens the original)
Read excerpt
In this episode Justin Miller breaks down the USPS’s $2.5 billion quarterly loss, explains the difference between "controllable" and "uncontrollable" costs, and discusses deferred retiree liabilities and cash pressures facing the Postal Service.He also explores what these changes mean for small businesses and direct mail marketers: marketing mail volume is rising despite rate increases, direct mail still delivers attention and high-value leads, and businesses should focus on campaign ROI, multi-
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Not enough subject data for this period yet.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.