Julie Harris
- Indexed articles, last 90 days
- 5
- Latest publication
- Sep 30, 2026
- Outlet visibility, for HousingWire
- Top 500K sites
- Earliest in this view
- Jul 20, 2026
Latest articles
AI anxiety in real estate follows a familiar technology cycle (opens the original)
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If you think AI is the first technology accused of making people lazy and hollowing out real skill, spend 10 minutes with the history of the calculator. Or the camera. Or the book. The names change. The complaint doesn’t. People will stop thinking for themselves. Expertise will lose its value. Something essential about the work will disappear. We hear a version of this from agents every week. A tool writes a listing description in eight seconds, or builds a net sheet or answers a buyer’s HOA que
If ChatGPT picks three agents, how do you get on the list? (opens the original)
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A seller opens ChatGPT and types: Who’s the best listing agent in my neighborhood? Three names come back, a sentence about each, a few links. No page two. No ads to buy your way onto. Every other agent in that market is out of the conversation before it starts because of real estate AI visibility. That’s the fear driving a whole new spend category in real estate marketing: Answer Engine Optimization, Generative Engine Optimization, real estate AI visibility — pick your acronym. Some of what’s so
Property taxes can erase affordability even after the mortgage ends (opens the original)
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A mortgage has a final payment. Property taxes do not. That distinction is becoming increasingly important as the housing industry searches for answers to an affordability crisis it usually defines in terms of home prices, mortgage rates and household income. Those are obviously major factors. But they are not the entire payment. Property taxes can add hundreds or even thousands of dollars to a homeowner’s monthly housing expense. They reduce buyer qualification, diminish purchasing power and co
AI local search puts Google Business Profile ahead of website traffic (opens the original)
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For two decades, the playbook for getting a real estate brand found online was stable enough to teach: Optimize the website, win the keywords, climb Google’s rankings, capture the click. In 2026, the foundation under that playbook is cracking — and the data explaining why is hard to argue with. According to a SparkToro analysis of Similarweb data, 68% of U.S. Google searches ended without a click in early 2026, up from roughly 60% in 2024. The trend accelerates sharply in AI-mediated contexts: w
AI agent picks can mirror Zillow rankings without telling you (opens the original)
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The industry has spent years scrutinizing Zillow’s lead business, and rightly so. Premier Agent’s ZIP-code auction and the “Contact Agent” routing that sends buyers to agent advertisers rather than listing agents are well documented, and they are now the subject of active litigation in Seattle. A class-action filed in September 2025 by Alucard Taylor — represented by Hagens Berman, the firm behind the Moehrl commission case — alleges Zillow deceives consumers about who they are actually contacti
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Top 500K sites
For HousingWire, the outlet · Measured Aug 1, 2026
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