HeyJaredJohn Griffiths' Podcast
Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.
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- Jul 27, 2026
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Jo Arden Chief Strategy Officer of AMB BBDO interview on the 10th anniversary of 98% Pure Potato (opens the original)
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As a way to commemorate the 10th anniversary of the publication of the book, John Griffiths interviews Jo Arden on how strategy has changed in the last 10 years and whether 98% Pure Potato is still relevant to those working as planners and strategists today. By way of explanation of the cover picture John conducted the interview from a narrowboat in the North West of England.
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