John Cousins MBA-ASAP Newsletter
Whether it's through my corporate success, my writing, or my teaching, I am committed to making a difference in the business world and helping others succeed.
- Indexed issues, last 90 days
- 13
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- Sep 29, 2026
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- Jul 22, 2026
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Information Becomes Everything (opens the original)
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The BitFor the whole of this book, until now, knowledge has traveled inside things — clay and papyrus, vellum and paper, the grooves of a phonograph, the copper of a telegraph wire — and no one had ever asked what the thing being carried actually was, in itself, apart from its container.What is information? Not this message or that one, but information as such — the stuff that a letter and a photograph and a symphony and a strand of DNA all somehow are, the common currency beneath every medium.
The Logic of Machines (opens the original)
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A Crack in the FoundationsThe computer was born, improbably, out of a crisis in the most abstract corner of human thought — a crisis about the foundations of mathematics itself. For most of the story this book has told, mathematics was the one perfectly secure form of knowledge, the model all others envied: Euclid’s proofs of Chapter 4 could not be doubted, and Newton had written the cosmos in mathematical law precisely because mathematics was certainty made portable. But in the decades around 1
Greeks for Brains, Romans for Drains (opens the original)
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The Captive ConquerorIn the year 146 before Christ, Rome ended two civilizations in a single campaigning season. In the spring its legions burned Carthage, plowed the site, and sold the survivors; in the autumn they did much the same to Corinth, the richest city of Greece, as a lesson to the rest. The general at Corinth, Lucius Mummius, was a blunt soldier of no education, and the story Romans themselves told about him afterward is the whole cultural situation of the next two centuries in one an
The Day the Sun Went Dark (opens the original)
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On the twenty-eighth of May in the year 585 before Christ, two armies faced each other across the river Halys in what is now central Turkey. The Lydians and the Medes had been at war for five grinding years, and this day promised more of the same — until, in the middle of the battle, the sun began to disappear. Afternoon curdled into darkness; the birds went silent; and on both banks of the river, hardened soldiers looked up and understood the situation the same way: the gods were canceling the
Mind over Matter (opens the original)
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The Age of Waking UpSomething happened to the human mind about twenty-five centuries ago, and nobody has ever satisfactorily explained it. Within a span of a few hundred years — an eyeblink against the fifty thousand years our species had already spent telling stories around fires — the great questions were asked, for the first time and almost all at once, in places that knew nothing of each other. In the foothills of the Himalayas, a prince walked out of his palace and asked why beings suffer.
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