HeyJaredJoe Laverick
Ramblings from an independent pro athlete on what it really takes to make it in sport. Racing, travel, and sponsorship nerdery.
- Indexed issues, last 90 days
- 8
- Latest publication
- Sep 30, 2026
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- Earliest in this view
- Jul 7, 2026
Latest issues
Montreal World Champs: a blueprint. (opens the original)
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I’m tired and my brain isn’t working properly, but I wanted to get some thoughts down. North America has been let down over the last decade. Montreal just proved why professional cycling needs to take this continent more seriously.If the Philly Classic was the sleeping giant stirring, Montreal was it swinging its legs out of bed and heading downstairs to make coffee. Of course, a World Champs is always going to draw big crowds and be special, but that’s not to say only a World Champs can have th
Evolve Or Die? Life Time’s Grand Prix Problem (opens the original)
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Are Life Time the right owner for the very thing that they created, the Life Time Grand Prix? Building and expanding a sports league takes serious investment, with no guarantee of return. That’s venture capital risk, not publicly traded fitness club risk.The creation of the Life Time Grand Prix (LTGP) was perhaps the greatest marketing move that they could have made for their mass participation event business. They have the best off-road athletes in the world competing in and promoting events th
American road racing isn’t dead. (opens the original)
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North America is a sleeping giant of road racing fandom, and it may be starting to wake up.The Philly Classic returned this weekend to roaring success. It felt like a glimpse of something we haven’t seen in a while, like we’d been dropped into the mid-2010s of American bike racing. It’s a glimmer of hope that leads me to something I’ve said so many times recently:American road racing isn’t dead.Subscribe now<div class="c
The Beauty of the British TT (opens the original)
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Saying I rode a 17:37 on Levens, or an 18:16 on the C10/4, will mean very little to most of you. If I told you of my sadness that the mighty V718 will never return to its former glory, you will probably look blank at me. These are course codes, the British time-trial scene’s own cryptic language.When the British government imposed a road-racing ban in the 1890s, cyclists had to get inventive, and the time-trial was born. It allowed them to race but under the nose of the authorities. Going off at
The Women’s WorldTour: Growth, Fragility, and Opportunity (opens the original)
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This article was written months before the recent TDFFaZ, and originally appeared in my ‘Peloton Economy’ long read. That means a lack of any 2026 TDFFaZ content or reference to the FDJ Red Bull signing. I have a follow-up WWT piece to come next week.The crux of my article is simple: I hope the WWT doesn’t sleepwalk into the men’s model while blindly chasing equality. Equality is not the answer here; building a better system is.Thanks,Joe<a class="but
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