HeyJaredJoe Fattorini's Substack
Home of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
- Indexed issues, last 90 days
- 10
- Latest publication
- Sep 25, 2026
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- Earliest in this view
- Aug 19, 2026
Latest issues
Young people aren’t the problem - we are. (opens the original)
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One evening in my final year at boarding school, my tutor Major Cobb walked into my room. Unfortunately I was in the middle of a cocktail party. I was serving gin cocktails (White Ladies I think) to half a dozen friends, and - bizarrely - quail egg canapes. I knew that the punishment for being caught drinking was to be expelled immediately. Several friends had already gone that way. So I thought I’d go out in style. And casually asked “would you like a drink sir?”Major Cobb paused for a moment,
“This tastes of rat's p*ss” vs “This is rat's p*iss”. How rude can we be about a wine? (opens the original)
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I am not a lawyer, and this column is for entertainment purposes only. It does not constitute legal advice.How rude can you be about a wine?This isn’t a question that’s much troubled the wine world. We tend to be rather polite about wines. And each other. But… the world is changing. Being rude, and punchy, and “gritty”, gets views and likes and churns the wheels of the algorithms that rule our lives. Don’t believe me? Britain’s biggest wine personality, Tom Gilbey, is regularly rude about wines.
“Sommelier, there’s a fly in my wine” (opens the original)
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I am grateful to fellow Substacker Felicity Carter for highlighting the announcement of this year's Ig Nobel Prize winners. https://substack.com/@fcarter/note/c-335227625?r=92o7j&utm_medium=ios&utm_source=notes-share-actionI once went to one of the Ig Nobel regional roadshows and can thoroughly recommend it.My favourite piece of research was - inevitabl…
Meet the Dame (opens the original)
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Sometimes a wine turns up that’s just too good. In this category I include this week’s latest arrival, Dame Essence Rosé.<img alt="" class="sizing-normal" height="431.11293634496917" src="https://substackcdn.com/image/fetch/$s_!XL4N!,w_1456,c_limit,f_
The one where Joe gets unreasonably furious about a 17th century politician (opens the original)
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Politician in booze hypocrisy shocker (#1)<img alt="Francis Bacon - Wikipedia" class="sizing-normal" height="239.48387096774192" src="https://substackcdn.com/image/fetch/$s_!7SEV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws
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