HeyJaredJoca’s Substack
Product Management and Digital Transformation insights from my 30+ years of experience leading product development and digital transformation teams.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 25, 2026
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- Jul 21, 2026
Latest issues
This newsletter is moving to gyaco.com (opens the original)
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After a few months here, I’m bringing the newsletter home.From now on, everything I write about product management, product leadership, and digital transformation will live at gyaco.com. Articles in English and Portuguese, in one place, with no platform deciding who gets to see them.If you're already subscribed here, you don't need to do anything. The list comes along. The next issue arrives from joca@gyaco.com, so it’s worth adding that address to contacts to keep it out of spam. Anyone who pre
Hack 4: Examples (opens the original)
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[Portuguese version]This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy“.Better than theory are practical examples of applying the principles of a digital culture. Throughout this book, I’ve used various examples to help illustrate and make tangible the principles, concepts, and tools.When asked how to drive cultural cha
Hack 3: What is the problem? (opens the original)
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[Portuguese version]This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy“.A frequent point of friction between traditional company culture and digital product culture is how new feature requests are handled. It’s not uncommon for the sales team to come with requests for the implementation of a feature that sounds more l
Hack 2: Alpha, beta, and go-live terminology (opens the original)
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[Portuguese version]This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy“.When a new release becomes available, sales teams often want to offer it to all potential new customers. This situation is common at Gympass and can pose challenges due to the premise of “early and frequent releases” explained
Hacks to help in the digital transformation journey (opens the original)
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[Portuguese version]This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy“.Creating and maintaining a digital product culture can be a major challenge. We are talking about behavioral change, altering how people react and respond to certain situations. There might be resistance due to fear of chang
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