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Jenny Rooney

Reporter

Indexed articles, last 90 days
17
Latest publication
Sep 29, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Jul 7, 2026

Latest articles

  1. Article · Sep 29, 2026 · Jenny Rooney

    Why CMOs Get Fired Fast ft. Jessica Apotheker of BCG (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. CMOs are being asked to do something increasingly absurd: deliver more growth, with less budget, while marketing gets more complex and more expensive. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Jessica Apotheker, CMO of Boston Consulting Group, to unpack what it actually

  2. Article · Sep 24, 2026 · Jenny Rooney

    An Accountant's Playbook to Great Marketing ft. Sony’s Mary Yee (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Mary Yee, SVP of marketing at Sony Interactive Entertainment, started her career in accounting, not marketing. And yet, here she is. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Mary to unpack how a career that moved from finance to Clorox to PlayStation to the CEO seat at

  3. Article · Sep 18, 2026 · Jenny Rooney

    Why AI Can Never Replace Great Agencies ft. Andy Lopez, CMO of Behr Paint (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. What happens when consumers love the idea of your product, but freeze when it is time to choose? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Andy Lopez, CMO of Behr Paint, to unpack how Behr is turning consumer friction into brand opportunity. Andy shares why “color par

  4. Article · Sep 10, 2026 · Jenny Rooney

    Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba (opens the original)

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    The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. What do agency leaders need right now? According to Ross Martin, maybe “a sanity check and a lobotomy.” In this special episode of Marketing Vanguard, host Jenny Rooney spotlights the launch of ADWEEK’s Agencies Vanguard program with three founding members: Jessica Henrichs, CEO of DonerColle Partners; Ross Martin, president o

  5. Article · Sep 8, 2026 · Jenny Rooney

    How to Modernize Marketing in a Legacy Industry With Danielle Wuschke Paige of Nixon Peabody (opens the original)

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    The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Some of the biggest opportunities for marketing leaders exist in industries where marketing has historically had the least influence. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Danielle Wuschke Paige, chief marketing and growth officer at Nixon Peabody, to explore what it takes to modernize marketing in

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