HeyJaredJennie Bell
- Indexed articles, last 90 days
- 11
- Latest publication
- Sep 9, 2026
- Outlet visibility, for WWD
- Top 50K sites
- Earliest in this view
- Jul 31, 2026
Latest articles
The Journeys Formula as Explained by Leaders from Dr. Martens, Timberland, New Balance, Adidas, Birkenstock and More (opens the original)
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For four decades, Journeys has been a go-to shoe destination for teens. Now, amid a mall resurgence, the retail chain is capturing their attention once again with a refreshed strategy that focuses on teen girls and embraces Gen Z’s openness to fashion experimentation. That’s opened the door to adding new brands to the assortment — and forged deeper relationships with longtime vendors, such as Dr. Martens, Converse, Vans, Adidas and many more. Here, top executives from some of Journeys’ major bra
Why Journeys’ Broader Product Offering Is Winning With Teen Shoppers (opens the original)
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Journeys stores have long been home to teen footwear staples like Converse, Vans, Dr. Martens and Ugg. For the past few years, though, the merchandising team has been augmenting those brands with more products that match today’s youth consumer. “The consumer today [doesn’t] want to be put in a singular box. They’re much more open to more ideas,” said Chris Santaella, executive vice president and chief merchandising officer of the Journeys Global Retail Group. “You’re seeing them really embrace a
How Journeys’ Marketing Amped Up the Fun Vibe to Cement Its Connection to Gen Z (opens the original)
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Mall raves. A teenage Bigfoot store employee. Surrealist ads about a school full of next-gen stars. Since Journeys launched its Life on Loud brand platform last year, the retailer’s marketing team has been turning out original content and messaging meant to break through the noise to reach today’s teens. “Life on Loud, in general, is designed to feel less like advertising and more like something our target would actually choose to watch,” said Stacy Doren, who is executive vice president and chi
Inside the Making of Journeys’ Successful 4.0 Store Concept (opens the original)
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Light, open, inviting. Those are some of the descriptors for the Journeys 4.0 store concept that began rolling out in 2024 and is rapidly making its way across the retailer’s main stores, as well as its Kidz locations. But don’t call it a redesign. “With 4.0, it’s not just about a remodel; it’s really about reimagining the customer experience,” said Becky Hardin, senior vice president of real estate and store planning for Journeys. “We started by asking, ‘How has the customer changed?’ And our c
How the 40-Year-Old Journeys Pulled Off Another Successful Evolution (opens the original)
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It’s a Friday morning at The Mall at Green Hills in Nashville, and the front doors haven’t even opened to the public. Store managers are just beginning to restock shelves and prep for the rush to come. Mall walkers are logging their steps in the hallways. And two of the leaders orchestrating the remarkable turnaround at Journeys are in the middle of an FN cover shoot on the escalator. Mimi Vaughn, board chair, president and chief executive officer of Genesco Inc., poses alongside Journeys Global
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Top 50K sites
For WWD, the outlet · Measured Aug 1, 2026
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