Jen Tindle's Newsletter
Insights and resources to help you become the best commercial real estate and tech professional you can be.
- Indexed issues, last 90 days
- 6
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- Sep 23, 2026
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- Jul 6, 2026
Latest issues
Emotionless (opens the original)
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Last week, a colleague called me emotionless. Here’s the story. I’d been asked to do a certain type of work, the type of work I’ve done over and over again throughout my career. It could have been assigned to anyone, but the team kept picking me to do it.“I don’t know why that is,” I laughed. “Must be something I’m doing.”Turns out it’s something I’m not doing.My colleague leaned back in his chair, thought for a minute, and said, “I’m going to tell you why. But I want you to know in advance that
Don’t Use AI Where You’re Weakest (opens the original)
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My dad had a saying for his company, which was: Feed the eagles. Starve the turkeys.The eagles are the things that are working. The turkeys are the things that aren’t. Most of us are, at all times and albeit with good intentions, doing the latter.My dad had most definitely read Peter Drucker, who wrote in 1967 that executives should “feed the opportunities and starve the problems,” and who added that you should staff your opportunities with your best people rather than assigning them to clean up
Your Team Doesn't Need AI Training (opens the original)
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I use AI models most of every working day. But if you sat me down for a blind test, I could not reliably tell you which one I was on, or what year it shipped.That should bother me more than it does. There’s a reason for it, and the reason isn’t the models.Years ago, I had an intern. On paper, he was phenomenal. Ivy league undergrad, played a varsity sport, finance major. Super smart, hardworking. And yet, when I gave him the initial project to work on, he started spinning out. “Is this the data
Build vs. Buy in the Age of AI (opens the original)
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Build vs. buy has been the debate of at least one panel of every real estate conference I’ve ever been to. And it’s always been a binary decision: should you build software or buy software?AI not only flipped the decision math; it also created a third category.To explain how it works now, we have to go back in time.I’m sitting in a conference room at one of the largest asset managers in the country, and there’s a number on my cofounder’s screen that can’t be right.9,279. That’s how many tables w
We Can't Afford For Our Companies To Be This Productive (opens the original)
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How do you know whether you’re implementing AI at your organization the correct way? Do you:Give everyone access to all AI tools, regardless of role, and monitor usage/spend as needed once it becomes a problemLimit access strategically to specific teams and by only providing one company approved AI, e.g. ClaudeI can tell by your answer whether you’re a real estate firm leader or a tech leader.Here’s why.Earlier this week, my husband and I went to dinner with some friends who were in town from LA
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