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Jeff Fromm

Reporter

Indexed articles, last 90 days
1
Latest publication
Jul 5, 2026
Outlet visibility, for yahoo.com
Top 1K sites
Earliest in this view
Jul 5, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest articles

  1. Article · Jul 5, 2026 · Jeff Fromm, Contributor

    How TELUS Adds Loyalty Innovation To A Commodity Category (opens the original)

    Excerpt · English

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    In many categories, loyalty has become shorthand for points. Spend more, earn more. Visit more, earn more. Repeat the transaction often enough and the brand gives something back. Telecommunications does not work that way. A mobile or internet provider already has a recurring relationship with its customers. The customer is not deciding whether to buy another coffee tomorrow or book another hotel stay next month. They are often locked into a relationship for years. That makes loyalty both more ch

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Top 1K sites

For yahoo.com, the outlet · Measured Aug 1, 2026

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