HeyJaredJason Shafton
- Indexed articles, last 90 days
- 4
- Latest publication
- Sep 30, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Jul 7, 2026
Latest articles
The AI Search Metrics I Use To Track Client Pipelines (opens the original)
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If organic traffic is up and qualified pipeline is down, I want to know which buyers we’re reaching before we spend more. Last month, a founder sent me a dashboard showing higher organic sessions and better rankings, including 12 new page-one terms since spring. Pipeline was down 18% and had declined for two quarters. The reporting didn’t explain the gap. We checked his top five buyer prompts across four AI assistants the following week. His company appeared in three of the 20 answers. All 12 of
How To Restructure Your Marketing Team & Budget For The AI-Search Era (opens the original)
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In June, I sat in an annual planning call with the CMO of a private equity-backed software company. Sharp operator, 12-person team, real budget. Her spreadsheet was on the screen: an SEO agency retainer, a content team shipping eight posts a month, a paid search line north of $350,000 a year. I asked one question: Which line item owns whether ChatGPT recommends you? Nobody had an answer, because the answer was nobody. That question now opens most of my client engagements. I run a growth consulta
I Helped Scale Google Ads To Billions – Here's How I'd Build An AI Search Strategy Today (opens the original)
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Early in my career, I worked at Google helping scale the Ads platform. Billions of dollars in advertiser spend moved through systems my teams worked on, and I got a long look at what separated accounts that compounded from accounts that stalled. It was rarely cleverness. The advertisers who won understood how the machine actually made decisions, measured everything, and moved budget the moment the evidence said to. Everyone else optimized folklore: tricks from a conference, habits left over from
How To Build A Performance Marketing Experimentation Framework With AI (opens the original)
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A founder pulled up his experimentation dashboard for me last month, proud of it. Forty-one tests running. I asked him to name three that had changed a real decision in the past quarter. He went quiet, scrolled for a while, and landed on one. Maybe. He isn’t careless. He’s just early to a problem that’s coming for every growth team. The hard part of running an experiment used to be building it. You briefed a designer, waited on ad variants, wired up the tracking, built the page. A week of work t
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Top 500K sites
For Search Engine Journal, the outlet · Measured Aug 1, 2026
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