HeyJaredJames Bayley
- Indexed articles, last 90 days
- 89
- Latest publication
- Sep 18, 2026
- Outlet visibility, for The Drinks Business
- Top 500K sites
- Earliest in this view
- Jul 7, 2026
Latest articles
#WeekInPictures: alcohol-free innovation and rare Champagne (opens the original)
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Charles Davies unveiled his new Freed From alcohol-free project in London after assessing more than 9,000 drinks from around the world. Elsewhere, Lita explored Champagne at the dinner table, two Bordeaux estates showed a progressive side, Hatch Mansfield hosted its first Premium Showcase and Château Climens re-released its 1996 vintage. Charles Davies launched Freed From at The Belvedere Holland Park, where hospitality figures and media tasted drinks from 42 producers, alongside cocktails and T
When did Guinness become a fashion brand? (opens the original)
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Guinness has gone from a working-class staple to one of the most fashionable drinks in Britain, complete with a second clothing collaboration with Percival. James Bayley asks what its transformation says about drink brands, and whether this latest venture is all froth and no booze. A post shared by Percival (@percival_menswear) I’d like to preface this by saying it’s really not that deep. Percival, at its price point, is arguably the best that British menswear has to offer. They are the unoffici
A £260 Guinness jacket or 38 London pints? (opens the original)
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Guinness has gone from a working-class staple to one of the most fashionable drinks in Britain, complete with a second clothing collaboration with Percival. James Bayley asks what its transformation says about drink brands, and whether this latest venture is all froth and no booze. A post shared by Percival (@percival_menswear) Iâd like to preface this by saying itâs really not that deep. Percival, at its price point, is arguably the best that British menswear has to offer. They are the unof
Wales cuts business rates by 30% for pubs and hospitality (opens the original)
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Pubs, bars, restaurants and hotels across Wales will receive a permanent 30% reduction in business rates from April 2027. The Welsh Government says the measure will give hospitality businesses greater certainty, and eligible leisure venues will also be included in the new support. The Welsh Government has announced a permanent 30% business rates reduction for eligible hospitality, leisure and retail properties from 1 April 2027, replacing the temporary relief currently available to parts of the
Pubs can now accept digital ID for alcohol sales (opens the original)
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Drinkers in England and Wales can now prove they are over 18 using certified digital ID apps when buying alcohol, following a change to licensing rules. The voluntary system could eventually mean fewer people need to carry passports or driving licences on nights out, although hospitality businesses are under no obligation to accept it. For anyone who has reached the front of a bar only to discover their ID is sitting safely at home, there is now another option. Pubs, bars, restaurants, shops, mu
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For The Drinks Business, the outlet · Measured Aug 1, 2026
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