HeyJaredJakob Nielsen on UX
New articles about user experience and usability, often about the intersection of AI and UX.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Sep 4, 2026
Latest issues
My Top 10 UX Slogans: 40 Words That Survive the Age of AI Agents (opens the original)
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Summary: My 10 favorite UX slogans total a mere 40 words, yet they distill the most enduring lessons from my 43 years in usability. All the slogans also work for the coming era of superintelligent AI agents that run tasks for hours or days. What changes is where you aim them.<
UX Roundup: Bogus Deskilling Research | Jargon Alienates | AI Exposure Improves AI Attitudes | Interruptions | Prioritizing > Everything | Paper Prototyping | Satisficing | Resizable Panes (opens the original)
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Summary: Most deskilling research studies the wrong condition | Speak the user’s language | Using AI increases people’s preference for AI | Interruptions cause stress | Experienced UXers give the most important findings the most attention | Keep paper prototyping for team building | Satisficing leads users along the first plausible path through your design | Support scripts often leave users stranded | Allow users to resize screen areas<a class="image-link image2 is-viewable-img" href="https://s
UX Roundup: AI Agents Help Blind Users | Style Exploration | Recognition: Show Options | Synthetic Users Help Designers Reflect | Local Optimization | Fail Early | Before–After Sliders | Error Message (opens the original)
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Summary: Current AI agents help blind users at least as well as screen readers in separate studies and may already do better | Decompose styles into elements you can choose and combine | Show users their options to spare them the burden of recall | AI-simulated users can help designers think through how people will use a design | Optimizing individual elements can undermine the whole user experience | Fail while design changes are still cheap | Before–after sliders make visual comparisons easier
Default Dominance: Most Users Never Change the Setting You Ship (opens the original)
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Summary: Defaults decide what most users experience and teach them what to consider normal, so leaving a setting unchanged tells you little about its quality. Choose defaults that minimize harm and preserve future choices; with AI, make consequential assumptions visible and define the agent’s authority before delegating. The 17 guidelines below turn these principles into design decisions.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!oD3W!,f_auto,q_aut
UX Roundup: People Tell AI Their Secrets | Employment & AI | Long Forms | Two Ways of Using AI | Flow | Funny AI | Triangulation | IKEA Effect | Comparison Tables | Focus (opens the original)
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Summary: Users say they don’t trust AI, but they tell it their secrets anyway | More people have gained jobs because of AI than have lost them | Every form field you cut increases conversion | The two main ways users direct AI: specify upfront or correct as you go | Keep users in the flow | How to use humor in AI | Combine insights from multiple research methods | The IKEA effect increases the perceived value of something you built yourself | Comparison tables do the remembering, freeing working
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