It's Obvious
"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry.Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch.
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- Sep 23, 2026
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- Sep 23, 2026
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Ep 60. What is data & how do I utilize it to improve my sales? (opens the original)
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Hey, welcome back to the podcast! Today, we're diving deep into a topic that many of you have been asking about: data. I often get questions like, "Kierra, what exactly do you mean by data?" So, In this podcast episode, I break it down from the ground up. Here's what you'll learn: Defining Data: We'll start with the basics. What exactly do I mean by data? I'll explain how it goes beyond just numbers—it's about understanding how your content drives conversions, from sales to lead sign-ups and mor
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