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It Girls Collective

The travel advisor's take on travel; curated destination guides and travel inspiration for the women who make the trips happen.

Newsletter · By It Girls Collective · English · Paid tier available · Official site

Indexed issues, last 90 days
11
Latest publication
Sep 15, 2026
Audience
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Earliest in this view
Jul 30, 2026

Latest issues

  1. Issue · Sep 15, 2026

    How to Write Marketing Hooks That Convert (opens the original)

    Excerpt · Neutral tone

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    Where to start: here. It’s a brief Marketing 101 that sets the tone for this article. Also here. Because to convert, you really need to understand the basics and your ideal client.Hooks are all about “stopping the scroll”, and there are a few ways to do that.Very specific content targeted to your ideal clientMake them nosyBeautiful design</o

  2. Issue · Sep 10, 2026

    049 | September Q&A (opens the original)

    Excerpt · Positive tone

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    Do you have any kind of referral program in place?I don’t currently—but I have tried (and failed) before. Referral programs get complicated to offer and track, and at the end of the day, a client will be referring you because of your excellent service, not because of a program. Focus on providing great service, asking for referrals from your favorite clients directly, and save yourself the headache of tracking a referral program.Other than Instagram, how do you get new clients if you don’t have

  3. Issue · Sep 4, 2026

    Paris 101 (opens the original)

    Excerpt · Positive tone

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    Sometimes, a guide with 20 restaurants, 15 hotels, and 30 cafes is great, when you have the time to sit down and filter through what feels like your vibe and what doesn’t. And sometimes, you just want someone to narrow it down for you. Which is a big part of what we do as travel advisors. So if you feel like we have a similar vibe (local finds, excellent food & wine, a hotel that is more than just a place to sleep, a pull towards design), we’ve shortlisted our favorite:HotelsRestaurantsBarsCafes

  4. Issue · Sep 1, 2026

    048 | The Art of Real Time Off (opens the original)

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    An unfortunate side effect of working for yourself, is that it’s really hard to take a day (let alone multiple days) off. The phrase, “why work for someone else for 40 hours a week when you can work for yourself 24/7” has never rang more true—but after successfully taking 5 days off, I’m here to report what worked for me. Side note: I don’t have a team … Read more

  5. Issue · Aug 27, 2026

    The August Edit (opens the original)

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    Writing to you from the same week as my youngest’s Kindergarten meet-and-greet. His first, and my last (!). The school always gives out a custom pencil pouch with their graduation year on it when they start Kindergarten, and let me tell you, it never fails to shock me. He’s graduating class of 2039 (insert mind-blown emoji here). AND. Perhaps in even bigger news than my baby going to Kindergarten, our very own Julia got MARRIED this month (big celebration to follow next year!). I think she looke

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