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IRRATIONAL TECHNOLOGY

Interaction designer explaining how interface patterns and algorithms intersect with our social systems to shape political and cultural discourse. Exploring platform mechanics and how to build better. Glasgow 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🏳️‍⚧️ 🇵🇸

Newsletter · By lou millar-machugh (they/he) · GB · Official site

Indexed issues, last 90 days
6
Latest publication
Sep 3, 2026
Audience
Checking…
Earliest in this view
Jul 13, 2026

Latest issues

  1. Issue · Sep 3, 2026

    the log is replacing social media (opens the original)

    Excerpt · Critical tone

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    “Profile” means a face seen from one angle, where you can’t see both eyes. The word implies an inherent partiality, yet designers of social media platforms worldwide expect it to be the total, current, and consistent account of a person. This creates enormous pressure to be coherent—hence the rise of personal branding.Every other week, another service appears that requires a profile. Describe yourself in 40 characters. For something that frames how we experience almost the whole internet, it’s b

  2. Issue · Aug 19, 2026

    Your Phone Can’t Read Your Mind (opens the original)

    Excerpt · Critical tone

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    Shoshanna Zuboff’s The Age of Surveillance Capitalism has defined leftist anti-Big Tech activism for nearly a decade. Despite being an avid reader, 700 pages always felt a little intimidating. So, last week I decided to watch a lecture Zuboff gave to see what drew everyone to her argument. I was alarmed, to say the least. The “evidence” Zuboff uses is almost entirely from inside Big Tech — internal reports, investor decks, and sales pitches.This isn’t an essay t

  3. Issue · Aug 11, 2026

    Smart Meters are a Conspiracy Theory (opens the original)

    Excerpt · Critical tone

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    Before you begin: Substack is violating EU and UK law through its AI detection, and it is not accurate. I have turned it off out of principle; you can DM me for images of the scribbled-on-paper version of this essay if you are that determined to go on a witch hunt for anyone who eve

  4. Issue · Jul 31, 2026

    NOTICE (opens the original)

    Excerpt · Positive tone

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    The IRRATIONAL TECHNOLOGY blog is part of a wider educational initiative and consultancy aimed at helping people and organisations understand the digital world, from a critical design perspective and an autonomy-based approach.If you like what you read, and you’d like some help with a design or comms challenge that is similar to what you’ve read on here, check out the IRRATIONAL TECHNOLOGY website and drop me a line at lou@irrational-technology.studioI’

  5. Issue · Jul 24, 2026

    The Interface Goes Public (opens the original)

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    The IRRATIONAL TECHNOLOGY blog is part of a wider educational initiative and consultancy aimed at helping people and organisations understand the digital world, from a critical design perspective and an autonomy-based approach.If you like what you read, and you’d like some help with a design or comms challenge that is similar to what you’ve read on here, check out the IRRATIONAL TECHNOLOGY website and drop me a line at lou@irrational-technology.studioEvery sc

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