Irina Katsnelson
- Indexed articles, last 90 days
- 33
- Latest publication
- Sep 10, 2026
- Outlet visibility, for Adweek
- Top 500K sites
- Earliest in this view
- Aug 19, 2026
Latest articles
The 80% of Marketing That AI Should Take Off Your Plate With Rafa Flores (opens the original)
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The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. AI isnât here to replace marketers; itâs here to help them focus on the work that matters most. In this episode of Adspeak by ADWEEK, editor in chief Ryan Joe sits down with Rafa Flores, chief product officer at Treasure.AI, to explore how AI can transform marketing from predictive to truly proactive. They discuss how marketers
Jury Nominations Open for 2027 ADWEEK Awards (opens the original)
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ADWEEK is seeking executive leadership in the advertising and marketing industry to serve on juries for our various awards in 2027. Jury candidates must be vp-level or higher and preferably from agencies, Fortune 500 brands, adtech companies, or media companies. Judging for all awards will take place virtually and on the candidate’s own time within a timeframe designated by ADWEEK. Please submit your candidate’s information and indicate which awards they would like to participate in. Individua
Everest brings back iconic feather as part of major brand relaunch (opens the original)
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Everest, one of Britain’s most recognised home improvement brands, today announces the launch of its new brand platform, Your Home Deserves The Best. At the heart of the campaign is the return of the iconic Everest feather, one of the most recognisable symbols in British advertising, reimagined for a new generation of homeowners. Developed in partnership with lead creative agency, The Gate, and supported by media strategy and buying handled by Medialab, the campaign marks the most significant br
An Art-Off with Illustrators Donna Grethen and Paul Tong (opens the original)
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Although husband-and-wife illustrators Donna Grethen and Paul Tong share both a studio and a profession, thatâs where the similarities end. Their distinct styles create a playful back-and-forth when approaching the same topics. When asked about each otherâs work, Paul describes Donnaâs as multifaceted, featuring bold color, delicate, whimsical lines, and complex compositions that offer creative solutions for a wide range of projects. Donna, in turn, characterizes Paulâs work as inspired
Andy Anderson Captures Nesteâs Vision for the Future of Sustainable Flight (opens the original)
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What does the future of flight look like when the planet is part of the journey? For Neste, Langrand Agency created We Are All Passengers, a global brand campaign brought to life through the photography and direction of Andy Anderson, exploring the people who fly and the planet they share. Rather than leaning into the usual environmental messaging, the campaign takes a more human and optimistic approach, telling a sweeping story through individual passengers, landscapes, and the experience of fl
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For Adweek, the outlet · Measured Aug 1, 2026
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