IPO Stories
An IPO is an important milestone for a company and its shareholders, and it has long-term business, human & financial implications. Our purpose is to demystify the IPO process by leveraging the personal experience of company executives, advisors, and other stakeholders.
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- Jul 9, 2026
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- Jul 9, 2026
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eToro - Yoni Assia (IPO Stories, Ep. 44) (opens the original)
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In this episode, we sit down with Yoni Assia, the co-founder and CEO of eToro, one of the world's best-known retail trading and investing platforms. Founded in 2007 with his brother Ronen, eToro was built around the idea of social trading — letting everyday investors follow and copy the trades of people they trust — and has since grown into a network of around 40 million registered users trading some 12,000 assets across more than 70 countries. In May 2025, eToro listed on the Nasdaq in an upsiz
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