HeyJaredIntended Consequences
Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we're going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation.
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- Sep 2, 2026
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- Sep 2, 2026
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054-The Future of CRO with Sahil Patel (opens the original)
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Two roads diverged in the CRO industry. Brian Massey chose to keep his agency small. Sahil Patel runs Spiralize, one of the largest in the field, with more than 170 people. In this conversation, they compare notes across that divide. Sahil shares what he learned the hard way as a first-time CEO in healthcare tech, why CRO's horizontal market changed his thinking, and why a CEO's identity and business are so hard to pull apart. Then the conversation turns to AI. B2B sites have watched 20-30% of t
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