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Insights & Innovators Podcast from MRII

Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions.

Podcast · By The Greenbook Podcast Network · English · Official site

Indexed episodes, last 90 days
8
Latest publication
Sep 17, 2026
Audience
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Earliest in this view
Jul 9, 2026

Latest episodes

  1. Episode · Sep 17, 2026

    Agentic Shopping and AI-Mediated Consumer Behavior with Steve Phillips (opens the original)

    Episode notes · Neutral tone

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    When AI agents can research products in depth and make tailored recommendations, the traditional role of brand as a trust shortcut may shrink. In this episode, Steve Phillips, Founder, Chair and Chief Innovation Officer at Zappi, joins host Niels Schillewaert, Head of Research, Conveo.ai, to unpack “agentic shopping” and how AI-mediated decisions could reshape marketing and insights. Steve shares a real example of using Claude to choose a car, frames agent-driven choice as “system three” (system

  2. Episode · Sep 3, 2026

    Key Consumer Attitudes Toward AI with Idil Cakim (opens the original)

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    Four out of five US adults don’t trust an AI-generated ad, AI-driven product, or service, and that gap between business adoption and consumer acceptance is growing. In this episode, Idil Cakim, Founder & CEO, Iris Flex, joins host Jon Last, President, Sports and Leisure Research Group, to unpack what brands often miss about consumer attitudes toward AI. They discuss why AI usage doesn’t always equal trust, how gender and age shape adoption, and Idil’s AI Proximity framework (exposure, control, d

  3. Episode · Aug 27, 2026

    AI-Empowered Insights: Charting a Course as a Strategic Copilot with Ricardo Dalmas (opens the original)

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    The old “commission research, present findings, move on” model is breaking as growth fragments, media splinters, and AI accelerate decisions. Ricardo Dalmas, Global VP of Insights & Analytics at Kimberly-Clark, joins host Nick Graham, Founder of Vertemis, to explain why insights must shift from calibration and testing toward defining strategic growth choices: where to play and how to win. They discuss balancing scale with precision, listening and observing behavior before asking survey questions

  4. Episode · Aug 20, 2026

    Policy Shifts, Governance, and Trust in AI with Arundati Dandapani (opens the original)

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    The organizations that will lead with AI are those that balance privacy and utility through transparency about methods, limitations, and responsibilities across the data cycle. In this episode, Arundati Dandapani, Founder & CEO, Generation1.ca, joins host Zontziry “Z” Johnson, Founder, MRXplorer, to discuss how fast-changing global AI regulation is reshaping governance for insights teams. They explore why global policy matters even for local organizations, including cross-border privacy, sector-

  5. Episode · Aug 6, 2026

    People Tell AI Things They Won’t Tell Researchers with Alfred Wahlforss (opens the original)

    Episode notes · Positive tone

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    Why do people often open up more to an AI moderator than to a human researcher? In this episode, Nick Graham (Founder, Vertemis) speaks with Alfred Wahlforss, CEO and Co-Founder of Listen Labs, about how AI is reshaping qualitative research from analysis into moderation and digital twins. Alfred shares how Listen Labs uses AI to conduct, moderate, and synthesize interviews in hours, what’s driving faster adoption inside insights teams, and why “research slop” makes responsible deployment critica

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