Insider Trends
We're a retail trends agency that helps the world’s biggest retail brands spot what’s coming next.
- Indexed issues, last 90 days
- 6
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- Sep 29, 2026
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- Jul 9, 2026
Latest issues
Why the phrase “physical retail isn’t dead” needs to die (opens the original)
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A curious quirk of the current fog of commentary around retail is that the phrase “physical retail isn’t dead” (or the alternative “physical retail is alive”) is actually being uttered far more often than the phrase it’s positioned against: “physical retail is dead”.There are a couple of reasons for this. Firstly, it’s unequivocally clear and demonstrable that physical retail isn’t dead. We see it with our eyes, in the examples, and in the data.Subscribe now</s
What the growth of the creator economy also means for retail (opens the original)
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One of the more fascinating stats currently doing the retail-related rounds is from a survey that found that 39% of people identify as content creators.A few obvious reflections can be made immediately. Of course, this doesn’t mean that 39% of people are content creators. It’s a loosely-defined term, much like being an “artist” is.Furthermore, we shouldn’t really be surprised that it’s a significant figure. If you’ve been on any digital platform recently, you’ll have noticed that there are, inde
Why retailers need to be a little more Reddit (opens the original)
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One of the many fascinating quirks emerging from data about how AI search works is the extent to which our dear bot friends really like Reddit. I mean, it appears they like it even more than we do.On Perplexity, SearchGPT and Google’s AI mode, it’s in the top three most-cited domains for any search.When you think about what Reddit is, or at least was, to most of us (i.e. somewhere to find heated debate about something incredibly inconsequential) that’s extraordinary, and I think, quite funny.But
Why the nichification of stores is more than a niche issue (opens the original)
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Have you noticed just how niche retail is getting?Stores devoted entirely to selling one perfume or hairbrushes that cost £200? Brands that are growing and yet intentionally alienating 90% of people? Huge physical spaces with nothing but a few t-shirts and a sculpture in them?Well, it’s the result of what some people are calling the nichification of retail. You could also call it the fragmentation of retail - and it mirrors everything that’s happening culturally.Subscribe nowAs
My tips on running a great retail store tour (opens the original)
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A very big part of what we do at Insider Trends is running store tours.It’s something we’ve honed over many years, and it’s taken us all over the world with all kinds of brands. But these days, many people do store tours - and I’m always so happy to see how much more embedded it’s become within retail and retail adjacent teams.Everyone from retail and tech companies to property businesses and design agencies are devoting time to getting out on the streets and seeing what’s happening for themselv
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