Inside Work
Finding your story and your voice, so your personal and business brand stays human in an AI world. My own journey, right alongside yours.
- Indexed issues, last 90 days
- 2
- Latest publication
- Sep 16, 2026
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- Jul 22, 2026
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I asked ChatGPT who I am. It found the thing I'd been thinking about for two years. (opens the original)
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Last week I typed my own name into ChatGPT and asked it who I was. Someone told me to do it and to be honest, I was a bit nervous about what it would dig up.OK, so most of it was what you’d expect. Founder, some awards, a few clients. Then near the end there was this one line: “Circle In was about helping people navigate work as humans. Brandiie is about helping people remain human in a world increasingly mediated by AI.”Boom! There it was staring straight at me. You see, I’d never actually put
Six Months of Silence, and Why I'm Back (opens the original)
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I’m back. It’s been about six months since I was last here on Substack, and some of you might be wondering why I stopped. Honestly, I’ve been asking myself the same question.This is now renamed Your Story, Your Voice. Finding your story and your voice, so your personal and business brand stays human in an AI world. My own journey, right alongside yours.I’ll be honest: content became overwhelming. I was on every channel, LinkedIn, YouTube, Instagram, Substack, and competing with myself the whole
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