HeyJaredInside VR
The VR Collective Show brings you expert insights on the business of VR entertainment. Whether you're an operator, developer, or investor, we dive into the latest trends, strategies, and innovations shaping VR arcades, attractions, and location-based experiences.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Aug 19, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 28, 2026
Latest episodes
How Another World Built the Largest VR Arcade Network in the World, with CEO Vasily Petrenko (opens the original)
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Bob sits down with Vasily Petrenko, CEO of Another World, the free-roam VR arcade network that has grown to roughly 400 signed partners in 50 countries, with more than 300 locations open and another hundred in build-out. Bob has now visited three of them, in Koh Samui and Kuala Lumpur, and every owner he met was opening more. Bob trusts that kind of leading indicator over any industry research report, so he invited Vasily on to find out what is driving it. Vasily started as a bioengineer in a Si
How to Launch a VR Game Like a Movie: The Abyss: Vault Marketing Playbook with Hololabs (opens the original)
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Part 2 of the Hololabs deep dive gets tactical. Brett Gaylor (Hololabs) and the team at One Net Marketing walk operators step-by-step through the launch playbook for Abyss: Vault's "Rebellion First Wave" — a coordinated worldwide premiere weekend — and hand over the entire kit: a four-week distribution plan, ready-made social carousels and video ads editable in Canva, Facebook event templates, three-email FOMO sequences, media releases, marquee posters with film-style credit blocks, and photo-mo
What Happens When Theme Park Designers Build a VR Arcade Game? Inside Hololabs' Abyss: Vault (opens the original)
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What happens when a theme park design studio builds a VR arcade game? Bob Cooney hosts the team from Hololabs — the Victoria, BC studio behind gameplay and AR for Mario Kart: Bowser's Challenge at Universal Studios — as they walk through how they built and launched Abyss: Vault, a 30-minute free-roam VR adventure for 2–6 players where teamwork is survival. Recorded live with operators ahead of the game's worldwide premiere weekend, this session is a masterclass in bringing theme park thinking to
Immersive Cinema Deep Dive: Cosm, The Sphere, and 5,000 Empty Movie Theaters - with Lance Loesberg and Jeremy Dalton (opens the original)
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Immersive Cinema Deep Dive: Cosm, The Sphere, and 5,000 Empty Movie Theaters — with Lance Loesberg and Jeremy Dalton Bob sits down with two people who have been building immersive entertainment since the earliest days: Lance Loesberg, who ran Virtuality's North American business in the 1990s and went on to pioneer 360° video production at BigLook360, and Jeremy Dalton, who built and led PwC's first dedicated immersive technology team before launching XRHQ. The three dig into the new wave of imme
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