Inside the Stack
An AdExchanger podcast featuring interviews with leaders in ad tech.
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- Aug 7, 2026
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ChatGPT Ads Are Here. Now Comes the Hard Part. (opens the original)
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ChatGPT has officially entered the advertising business. But launching ads is the easy part. In this episode of Inside the Stack , Mary Gabrielyan , Chief Strategy Officer at AI Digital , explains why measurement, attribution and transparency remain the biggest challenge for determining whether ChatGPT becomes a meaningful media channel. She also shares why ChatGPT ads are likely to be contextual, intent-based, and performance-driven. The episode also dives into what the rise of another walled g
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