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Inside the Stack

An AdExchanger podcast featuring interviews with leaders in ad tech.

Podcast · By AdExchanger · English · Official site

Indexed episodes, last 90 days
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Aug 7, 2026
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Aug 7, 2026
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  1. Episode · Aug 7, 2026

    ChatGPT Ads Are Here. Now Comes the Hard Part. (opens the original)

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    ChatGPT has officially entered the advertising business. But launching ads is the easy part. In this episode of Inside the Stack , Mary Gabrielyan , Chief Strategy Officer at AI Digital , explains why measurement, attribution and transparency remain the biggest challenge for determining whether ChatGPT becomes a meaningful media channel. She also shares why ChatGPT ads are likely to be contextual, intent-based, and performance-driven. The episode also dives into what the rise of another walled g

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