HeyJaredInside the Creator Economy
Inside the Creator Economy explores how creator-led marketing is transforming the way modern brands grow.Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the podcast brings you into the conversations shaping the next era of the creator economy — featuring CMOs,…
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Sep 16, 2026
Latest episodes
What It Really Takes to Turn a Brand Around (opens the original)
Read excerpt
What does it actually take to turn a brand around, in a category where standing out is anything but easy? In this episode, we sit down with Teresa Hedlund, Head of Brand & Marketing at Telenor Sweden, to unpack the transformation the brand has been through over the past few years. Telecom is one of the most competitive, and arguably least differentiated, categories out there. For Telenor, creating change has meant rethinking not only how the brand shows up, but how the marketing organisation beh
Inside the Swedish Candy Craze: How BUBS Became a Global Phenomenon (opens the original)
Read excerpt
In this episode of Inside the Creator Economy, we sit down with Patrick Axzell, CEO of BUBS and Orkla Snacks Sweden. Most brands spend years trying to create demand. BUBS suddenly had the opposite problem. As Swedish Candy exploded on social media, demand grew to 14 times what the company could produce – and content around BUBS went on to generate 9 billion views on TikTok. In this conversation, we get into what actually happens when the internet chooses your brand: how BUBS responded when deman
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Not enough subject data for this period yet.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.