HeyJaredInside The Brand
Thoughtful notes on brands, business, marketing & the art of slowing down — from the founder of Culto Brands and Herriet.
- Indexed issues, last 90 days
- 2
- Latest publication
- Sep 20, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 11, 2026
Latest issues
Most Brands Should Never Start a Podcast (opens the original)
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At some point in the last few years, a memo went around every marketing department in the world. It said: brands need to become media companies. Add a podcast. Launch a newsletter. Build a content team. Hire a social media manager who “gets culture.” Start producing.Most brands read that memo and got very busy. They now have a podcast with eleven episodes, a newsletter that goes out whenever someone remembers, a blog full of SEO articles nobody asked for, and a TikTok account that posts twice a
THE ART OF REMEMBERING PEOPLE (opens the original)
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A few months ago I was at an event. I spotted a girl I’d met once before briefly, in passing, the kind of introduction that happens at these things where you exchange names and a few sentences and then someone pulls one of you away.She walked over and said my name. Then she asked how my trip to Miami had gone and if I found the item I was looking for. She referenced something specific, a detail I’d thrown into the conversation without thinking, the kind of thing I say and immediately forget I’ve
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