HeyJaredInside Google Ads with Jyll Saskin Gales
Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 3, 2026
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- Jul 9, 2026
Latest episodes
AI Won't Replace You, But This Will (opens the original)
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AI is not taking your job, but sticking to outdated manual tactics just might. In episode 136 of Inside Google Ads, Jyll Saskin Gales shares an excerpt from an interview she recently did with Erum Shaheen about the evolving role of the Google Ads media buyer. As Jyll says, AI is not new to Google Ads, but the shift from manual execution to strategic direction changes how accounts must be managed. Instead of fighting automation, Jyll says that media buyers who thrive will be the ones who mast...
Stop Paying $100 Per Click: The Google Ads Strategy You're Missing (opens the original)
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Are you tired of the same old recycled Google ads tips, tricks and "hacks"? Get ready for something new! In episode 135, host Jyll Saskin Gales shares a fresh perspective on a Google Ads strategy that works well for sensitive interest categories, highly competitive industries, tiny B2B niches, and more. It's called non-linear targeting, and it may be just what you need if your Google Ads have "stopped working" and you're not sure what to try next. Key Topics Discussed: Why traditional ...
Google Ads Has Changed. Have You?!? (opens the original)
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2016 may be trending on social media, but it has no place in your Google Ads strategy! In special episode 134, Google Ads Coach Jyll Saskin Gales sits down with conversion optimization expert and Heart Before Cart podcast host Talia Wolf to discuss how Google Ads has shifted, and what it really takes to succeed today. We break down how to give AI algorithms the right signals, starting with a rock-solid conversion tracking foundation, why so many ads sound identical, and how you can "TikTokify...
5 Performance Max Mistakes Even Experts Make (opens the original)
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If PMax is just a black box, doesn't that mean you can't optimize it? Wrong on so many levels! In Episode 133 of Inside Google Ads, host Jyll Saskin Gales breaks down five common Performance Max mistakes that even experienced digital marketers and agencies make. While PMax can be a powerful tool for scaling performance, misinterpreting its mechanics can waste your money and limit your success. In this in-depth episode, Jyll outlines practical, data-backed adjustments to help you align your st...
3 Steps to Lower Your CPC with Quality Score (opens the original)
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Quality Score is one of those foundational Google Ads components that every practitioner knows is important, but figuring out how to improve it can be surprisingly difficult. In episode 132, host Jyll Saskin Gales shares her practical, step-by-step framework for increasing your Quality Score. Jyll breaks down what the three diagnostic columns actually mean: ad relevance, landing page experience, and expected click-through rate. You will learn how to audit your auction competitors using the Go...
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